DIGITAL TRANSFORMATION / MARTECH MANAGER

Job Purpose

Our client is seeking an innovative and highly skilled AI Martech Manager to lead our marketing technology initiatives with a focus on artificial intelligence and machine learning. The ideal candidate will be responsible for integrating and optimizing AI-driven tools and platforms, ensuring seamless operation, and driving data-driven marketing strategies. This role requires a blend of tchnical expertise and marketing acumen to enhance our marketing efforts and achieve business growth.

Job Responsibilities
  1. AI Martech Strategy and Management:
  • Develop and implement a comprehensive AI-driven marketing technology strategy aligned with business goals.
  • Manage and optimize the AI marketing technology stack, including AI-powered CRM, marketing automation, predictive analytics, and other digital tools.
  • Stay updated with the latest AI trends and advancements in marketing technology.

2.  AI Integration and Optimization:

  • Ensure seamless integration of AI tools and platforms with existing marketing systems to create a cohesive and efficient ecosystem.
  • Work with IT and development teams to troubleshoot and resolve any integration issues.
  • Continuously evaluate and optimize the performance of AI technologies to enhance marketing ROI and efficiency.

3.    Data Management and AI Analytics:

  • Oversee data collection, management, and analysis, leveraging AI to drive data-driven decision-making.
  • Implement advanced AI analytics and reporting tools to track marketing performance and provide actionable insights.

4.    Collaboration and Communication:

  • Collaborate with marketing, sales, IT, and other departments to align AI technology initiatives with business objectives.
  • Communicate complex AI and technical concepts to non-technical stakeholders effectively.
  • Provide training and support to marketing teams on the use of AI marketing technologies.

5.    Vendor Management:

  • Manage relationships with AI Martech vendors and service providers.
  • Evaluate and select new AI vendors and tools as needed to enhance the marketing technology ecosystem.

6.    Project Management:

  • Lead AI Martech projects from inception to completion, ensuring timely delivery and alignment with strategic goals.
  • Develop project plans, set milestones, and manage resources to ensure successful project execution. 
Qualifications / Experience Required
  • Bachelor’s degree in Marketing, Information Technology, Data Science, Business, or a related field. A Master’s degree is a plus.
  • Proven experience in marketing technology management, with a strong focus on AI and machine learning applications.
  • Proficiency in AI-driven data analysis and experience with AI data management platforms.
  • Strong project management skills with the ability to manage multiple AI projects simultaneously.
  • Excellent communication and collaboration skills.
  • Knowledge of data privacy regulations and best practices.
  • Experience with vendor management and contract negotiation.
  • Analytical mindset with a focus on AI-driven ROI and performance optimization.
  • Familiarity with AI algorithms, NLP, and predictive analytics tools.
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